Nektria develops software as a service solutions oriented to the last mile for e-commerce, aligning the interests of: online consumer, e-Commerce, logistics operators or costs, and cities. Oriol Serra, Víctor Tejedo, Javier Juncadella, Miguel Valls and Guillermo Ricarte founded a platform that provides a solution for online supermarkets: RECShipping, a program that optimizes logistics through dynamic prices (incentives) that are modified in real time for each e-shopper With this technology, e-commerce manages to reduce operating costs up to 20% and improve conversion up to 5%. The startup is accelerated by La Salle Technova and has reference investors from Silicon Valley, London, Madrid and Barcelona. So far they have called three seed rounds with triple F investors, Business Angels and Family Offices. Nektria has been awarded as the Catalan SME with the greatest potential for innovation and internationalization in the XXI Investor Forum of ACCIÓ Generalitat of Catalonia, and recognized as “the SaaS for the most innovative e-commerce in Europe in 2016” by Club eCommerce Crossborder. At the moment they only operate in Spain, working in three areas mainly. On the one hand on how to face the problem of the last mile, since they do so from the interaction with the final consumer, something that nobody had done so far. On the other hand, the use of powerful algorithmic integrated within the three tools that facilitate the optimization and the subsequent execution of the routes: grid of variable prices in real time, dashboard of optimization and solution for the messenger. Finally, the team, with more than eight years of experience in the mobility and logistics sector, as well as leading advisors in the sector.